It is in our opinion that Benjamin Moore’s design team this year continued to find bold colour choices, as well as playing on the inspiration of light, which is similar to their claims of inspiration for the2016 trends. While both the 2016 & 2017 colour trends encourages users to step out of their comfort zone, this year the warm, rich, muted tones form a palette of cohesive and complimentary colours. The jewel tones, such as Shadow, Salamander, Dark Burgundy and Gentleman’s Gray can be put in just about any space without being overwhelmingly dark by balancing them out with some of the lighter shades like Wish, Iceberg, Porcelain or Cloud Cover. If there is a room in your house that needs a fresh look, go out on a limb and trust a colour from the2017 Colour Trends Palette.
ORDER YOUR COMPLIMENTARY COLOUR SWATCHES
WhenBenjamin Moore’s Colour Team creates a palette of colour trends they do not just choose any random colours. Extensive research on design and observing how colours are used in art and cultural influences are all factors taken into consideration when creating2017’s colour trends. One thing that they noticed was how art emphasised on the relationship between light, shadow and colour. Here is the 2017 Colour Trends Palette, Colour of the Year as well as the four different lights of the day and how the changing natural light throughout the day impacts wall colour and ambiance.

This year’s colour palette consists of variations of the colour Deep Plum. The 23 colours range from pale to deep with warm undertones, creating a balance of dark bold colours and pale light colours. One thing that was the foundation when choosing the colours was the way that the changing of light can play with the colours and change the ambiance of a room.

The 2017 Colour of the Year is Shadow, 2117-30. This colour was chosen because of the relationship between this colour and the way light and shadows influence a space’s ambiance. Shadow is a deep purple whose rich hue, lively pigmentation and mysterious undertone creates a colour that can change from a smoky charcoal or a lighter violet depending on the light.
1. Morning Light
Morning light is bright, charming and innocent making you feel like anything seems possible as the day awaits and brings wall colours to life.
2. Afternoon Light
Afternoon light is when the sun is at its highest causing shadows and a complex interplay of light and dark. The shadows allow us to enjoy the saturation of light in one part of a room while also observing the depth of a colour in another.
3. Magic Hour
Magic Hour is around sunset when light is soft and warm making a space feel warm and welcome.Shadows become softer. The day comes to an end and relaxation can begin.
4. Evening Light
Evening Light is made from the warmth of artificial light as the natural light fades into darkness causing a warm light. This light is appealing, cozy and flattering. Carefully selected artificial light can enhance the richness of a wall colour during this time.
Discover First Crush CSP‑310 from the Benjamin Moore Colour Trends 2026 palette. Known as an inviting and tender neutral with a soft blush undertone. Learn pairing ideas, similar hues, and expert guidance from Barrydowne Paint, your trusted Benjamin Moore dealer in Sudbury.
Discover Batik AF‑610 from the Benjamin Moore Colour Trends 2026 palette. Known for it's uniquely versatile neutral with dusty violet‑rose undertones — soft enough to act as a calm backdrop, yet distinctive enough to read as intentional colour. Learn pairing ideas, similar hues, and expert guidance from Barrydowne Paint, your trusted Benjamin Moore dealer in Sudbury.
Explore Southwest Pottery 048 from the Benjamin Moore Colour Trends 2026 palette. art of the 2026 palette’s “handsome midtones,” this warm, clay-inspired hue evokes the rich tones of kiln-fired pottery — blending earthy brown and red undertones for a grounded yet dynamic look. Discover how it performs in real spaces, what pairs beautifully with it, and similar hues worth considering.