Love At First Light, 2020 Color Of The Year

October 11, 2019 2 min read

Benjamin Moore Color of the Year 2020 First Light 2102-70

Everyone, and we mean everyone, looks next-level happy and healthy with a rosy glow. Slowly sip on that fact as we bask in Benjamin Moore’s choice for Color of the Year 2020: First Light – a fresh and luminous blush-pink stunner that is both flirty and flattering.

Touted as a refreshing alternative to white or beige, First Light 2102-70 is a soft, airy pink that replicates the hopeful promise of pre-dawn light, lifting the mood of any space and playing well with other colors.

Psychologically, the tenderness of pink represents compassion and nurturing, and that’s something we can all use a little more of in our lives as we step into a brand new decade according to Ben Moore’s color experts.

“When you look at color over time, there is often a direct relationship between what shades are popular and what is happening in the world,” explainedAndrea Magno,Benjamin Moore's Director of Color Marketing and Development toArchitectural Digest.“At the brink of 2020, we were just thinking, let’s be upbeat; let’s be happy.”

In addition to those budding optimists naming First Light as the 2020 COTY, Benjamin Moore also unveiled its Color Trends palette of hues like Cushing Green HC-125, Golden Straw 2152-50, Blue Danube 2062-30 and Windmill Wings 2067-60, each of which sparkle when paired and layered with the very amiable First Light’s rosy glow.

Benjamin Moore Cushing Green
Benjamin Moore Golden Straw
Benjamin Moore Blue Danube
Benjamin Moore Windmill Wings

“I believe in pink,” Audrey Hepburn once said. And with the news that First Light has emerged as the soft, sweet, but not-too-sugary choice for 2020 Color of the Year – we couldn’t agree more.

Explore the entire 2020 Color Trends Collection from Benjamin Moore here, or pick up your sample of the 2020 Color of the Year at your nearest Barrydowne location.



Also in Our Blog

Color Trends 2022 Palette is available at Barrydowne Paint in Sudbury, ON
Coming of Sage: The 2022 Color of the Year is… OCTOBER MIST 1495

October 13, 2021 2 min read

Grounded but with a dreamlike quality, October Mist 1495 – a gently shaded, uplifting sage green – has been selected as Benjamin Moore’s Color of the Year for 2022.
Read More
October Mist 1495 is available at Barrydowne Paint in Sudbury, ON
OCTOBER MIST: MEET THE COLOR OF THE YEAR 2022

October 13, 2021 1 min read

Make room for creativity with October Mist 1495, Benjamin Moore’s Color of the Year for 2022. October Mist is part of the Color Trends 2022 palette, a collection that reflects the positivity we want to see and feel in the colors we choose to surround ourselves with.
Read More
Benjamin Moore's colour of the year yearbook. All colours available at Barrydowne Paint
The Color of the Year Yearbook

October 06, 2021 2 min read

With Benjamin Moore’s 2022 Color of the Year being announced shortly, we’re feeling nostalgic about the choices unveiled over the past decade. Each one perfectly captured the look and feel of that moment in time, reflecting the year’s global trends in art, fashion and interior design.
Read More