Hot. Passionate. Sexy. No wonder Caliente AF-290, Benjamin Moore’s 2018 Colour of the Year, is all about total confidence. With a hint of orange and radiating plenty of personality, deep red Caliente makes us want to clench a rose between our teeth and shout “Olé!”
“Caliente is pleasing, passionate and makes people feel special, like ‘red carpet treatment,’” said Ellen O’Neill, Benjamin Moore’s Director of Strategic Design Intelligence. “Whether used as one note or on four walls, the spirited personality of red turns heads signaling surprise and adventure. The eye can’t help but follow its bold strokes.”
Caliente was already one of our favourites amongst Benjamin Moore’s 3,400 colours before the big unveiling last month. It’s a bold, statement-making hue that can help rev up a room with an abstract stroke of colour, define modern lines and give accents an adventurous pop – or, in the case of a beach house that brings in red as its primary focus, become an unexpected neutral touch.
Have you ever wondered how the Colour of the Year is chosen? We sure did.
As it turns out, the Benjamin Moore Colour & Design team annually forecasts colour trends following a year-long research journey to 30 cities across 12 countries, traveling nearly 100,000 miles (wow!). Their team of seven Colour & Design experts attended more than 20 industry shows, picking up cues and clues from around the world and capturing more than 42,200 inspirational photos from the arts, design, architecture, pop culture, fashion, and home furnishings.
The team brings their collective findings back to their studio and pins them to a 20-foot wall. They are grouped by key colour families until common themes slowly start to emerge. This year, red hues were most prominent - embodying the change, strength, confidence and vitality in the cultural movements across the globe.
And voila… that’s how Benjamin Moore arrived at Caliente being chosen as Colour of the Year.
Don’t be shy. Find a place for Caliente in your home.
Visit Barrydowne Paint, your Benjamin Moore dealer, for more great ideas on using the charismatic Caliente AF-290 and to view the entire Colour Trends 2018 collection – a curated palette of 23 highly influential hues that enliven any room by adding depth and energy.